Ubisoft Plus Subscribers Statistics 2026: Growth, Pricing Tiers, and Market Position
Ubisoft Plus passed 3 million subscribers, and members have logged more than 600 million hours of play. The service now runs on PC, Xbox, PlayStation, Amazon Luna, GeForce Now, and Blacknut. This post covers Ubisoft Plus subscriber counts, pricing tiers, competitor comparisons, US awareness data, and catalog performance heading into 2026.
Ubisoft Plus Subscribers: Key Facts
- Ubisoft Plus has 3 million+ subscribers, per estimates reported by ExpertBeacon.
- Members played 600 million+ hours since launch, per Ubisoft’s own newsroom.
- 1 in 10 Ubisoft Plus subscribers had never played a Ubisoft game before joining.
- 66% of US Ubisoft+ users say they would subscribe again, based on Statista Consumer Insights.
- Ubisoft counted around 130 million unique active users across console and PC in calendar 2025.
The short version: Ubisoft Plus subscribers number just over 3 million, a fraction of PlayStation Plus at 51.6 million or Xbox Game Pass at 35-37 million. Retention is the strong point, with 66% loyalty among current users and a Premium tier priced $12 below Xbox Game Pass Ultimate.
How Many Ubisoft Plus Subscribers Are There?
Ubisoft Plus subscribers exceed 3 million as of the most recent reported estimates. Director of Subscriptions Philippe Tremblay confirmed the 600 million hour playtime figure and the 10% new-player share in Ubisoft’s newsroom.
Ubisoft’s Q3 FY2025-26 earnings, published February 12, 2026, reported roughly 130 million unique active users in calendar 2025 and 38 million December MAUs, up 3% year-on-year. The subscriber base is a small slice of that network, which is where console gaming’s revenue split against mobile puts subscription upside into perspective.
| Metric | Figure | Reporting Period |
|---|---|---|
| Estimated Ubisoft Plus subscribers | 3 million+ | 2024 |
| Total hours played by members | 600 million+ | Jan 2024 |
| Subscribers new to Ubisoft games | 1 in 10 (10%) | Jan 2024 |
| Ubisoft unique active users (console and PC) | ~130 million | Calendar 2025 |
| December 2025 monthly active users | 38 million (+3% YoY) | Dec 2025 |
| Games in the Ubisoft Plus catalog | 100+ | 2025-26 |
Source: Ubisoft News, Ubisoft Investor Relations, ExpertBeacon
Ubisoft Plus Pricing Tiers in 2026
Ubisoft+ Premium costs $17.99 per month or $179.99 per year. It includes day-one access to new releases, premium editions, DLC, monthly rewards, a 20% game discount, and 10% off virtual currency, per Restart.run.
Ubisoft+ Classics runs $7.99 monthly or $79.99 annually and covers back-catalog titles like Far Cry 6, Rainbow Six Siege, and Watch Dogs: Legion. Classics also comes bundled at no extra cost inside PlayStation Plus Extra, PlayStation Plus Premium, and Xbox Game Pass Ultimate.
| Plan | Monthly | Annual | Day-One Access |
|---|---|---|---|
| Ubisoft+ Premium | $17.99 | $179.99 | Yes |
| Ubisoft+ Classics | $7.99 | $79.99 | No |
Source: Ubisoft News, Restart.run, Wikipedia
Bundling matters for retention math. Fortnite’s player numbers show how monthly active counts respond once users sit inside a bundled ecosystem.
Ubisoft Plus Subscribers vs Competing Services
PlayStation Plus held roughly 51.6 million subscribers in Q1 2025, helped by the mandatory subscription for online console multiplayer, per TechRT. Xbox Game Pass sat between 35 and 37 million, with 68% of members on Ultimate, which jumped 50% to $29.99 per month in late 2025.
Nintendo Switch Online reported 34 million memberships as of September 2025 and EA Play stood near 12 million, per Quantumrun. Ubisoft Plus, at 3 million+, holds the smallest share among the five.
| Service | Subscribers (2025) | Entry Price/mo | Top Tier/mo |
|---|---|---|---|
| PlayStation Plus | ~51.6 million | $10.99 | $17.99 |
| Xbox Game Pass | 35-37 million | $9.99 | $29.99 |
| Nintendo Switch Online | 34 million | $3.99 | $4.99 |
| EA Play | ~12 million | $5.99 | $14.99 |
| Ubisoft Plus | 3 million+ | $7.99 | $17.99 |
Source: TechRT, Quantumrun, ExpertBeacon
On price, Ubisoft+ Premium at $17.99 undercuts Game Pass Ultimate by $12 per month. The wider gaming industry revenue picture shows subscription services still make up a minor share of total spend.
Ubisoft Plus Brand Awareness and Loyalty in the US
Statista’s Consumer Insights survey from March 2024 measured Ubisoft+ brand awareness at 46% among US video game subscription users. Usage sits at 9% overall, or 20% of those who know the brand.
Loyalty is the standout number: 66% of users say they are likely to subscribe again. Media buzz is quiet, with 9% hearing about the service in the prior three months, a gap streaming exposure could close given the conversion patterns in Twitch’s audience data.
| Metric | Share |
|---|---|
| Brand awareness (US subscription users) | 46% |
| Usage share overall | 9% |
| Usage among those aware | 20% |
| Popularity overall | 11% |
| Popularity among those aware | 24% |
| Loyalty (likely to use again) | 66% |
| Heard about in last 3 months | 9% |
Source: Statista Consumer Insights, March 2024
Ubisoft Plus Catalog and Content Performance
Ubisoft+ Premium carries over 100 games on PC and 70+ on Xbox across Assassin’s Creed, Far Cry, Tom Clancy’s, and Anno. Four Activision titles joined in December 2025 after Ubisoft’s cloud-streaming rights deal with Microsoft.
Back-catalog sales generated 70.2% of Ubisoft’s FY 2024-25 net bookings, with digital above 85% of revenue, per Statista. Nine-month FY 2025-26 net bookings hit €1.1 billion, up 18% year-on-year, driven by Assassin’s Creed at nearly 2x and Anno at 4x.
Assassin’s Creed Shadows reached 2 million players within two days of its March 20, 2025 launch, per Engadget, and crossed 5 million by July 2025, a total that counts Ubisoft+ subscribers who streamed it rather than bought it. Rainbow Six Siege’s engagement pattern matches what Counter-Strike 2’s user data shows about live-service shooter retention.
| Category | Data Point |
|---|---|
| Games on Ubisoft+ Premium | 100+ (70+ on Xbox) |
| Back-catalog share of FY 2024-25 net bookings | 70.2% |
| Digital share of net bookings | 85%+ |
| Activision titles added (Dec 2025) | 4 |
| Assassin’s Creed Shadows players (Jul 2025) | 5 million |
| Nine-month FY 2025-26 net bookings | €1.1 billion (+18% YoY) |
Source: Ubisoft Investor Relations, Statista, Windows Central, Engadget
Ubisoft Plus Expansion and Market Growth
Ubisoft+ entered Southeast Asia via a StarHub partnership on September 3, 2024, its first Asian market. Blacknut added Classics in January 2025 and Premium in November 2025, extending cloud reach beyond consoles and the platforms tracked in cross-platform adoption data.
| Date | Milestone |
|---|---|
| Jan 2024 | Renamed Ubisoft+ Premium; Classics tier launched at $7.99 |
| Mar 2024 | Classics standalone launched on PlayStation |
| Sep 2024 | Southeast Asia launch via StarHub GameHub+ |
| Jan 2025 | Classics arrives on Blacknut cloud gaming |
| Nov 2025 | Premium arrives on Blacknut |
| Dec 2025 | 4 Activision titles added to Premium |
Source: Wikipedia
The gaming subscription market grew from $11.53 billion in 2024 to roughly $14.3 billion in 2025 and is projected at $24.18 billion by 2030, a 13.3% CAGR, per Quantumrun. That leaves room for Ubisoft Plus subscriber growth even at its current share, against a backdrop covered in broader video game statistics.
Heading into 2026, the picture is modest scale, strong retention, and an expanding catalog. Whether Ubisoft converts its 130-million-player network into a larger subscriber base is the open question.
FAQs
How many subscribers does Ubisoft Plus have?
Ubisoft Plus has over 3 million subscribers based on the most recent estimates, with members logging more than 600 million total hours of play since launch.
How much does Ubisoft Plus cost in 2026?
Ubisoft+ Premium costs $17.99 per month or $179.99 per year with day-one releases. Ubisoft+ Classics costs $7.99 per month or $79.99 per year for back-catalog games.
Is Ubisoft Plus bigger than Xbox Game Pass?
No. Ubisoft Plus has 3 million+ subscribers versus 35-37 million for Xbox Game Pass and roughly 51.6 million for PlayStation Plus as of 2025.
How many games are on Ubisoft Plus?
Ubisoft+ Premium offers over 100 games on PC and 70+ on Xbox, including Assassin’s Creed, Far Cry, Tom Clancy’s franchises, Anno, and four Activision titles added in December 2025.
What is the loyalty rate for Ubisoft Plus?
66% of US Ubisoft+ users say they are likely to subscribe again, according to Statista’s March 2024 Consumer Insights survey, despite overall usage sitting at 9%.
Sources
https://news.ubisoft.com
https://www.ubisoft.com/en-us/company/investors
https://en.wikipedia.org/wiki/Ubisoft%2B
https://www.statista.com
