Trivial Pursuit Statistics 2026
Trivial Pursuit has sold over 100 million copies worldwide since its 1981 release, making it the best-selling Canadian board game in history. The game now operates in a $15.83 billion global market, has an active CW TV adaptation in its second season, and entered the National Toy Hall of Fame in 2025. Here is a full breakdown of Trivial Pursuit’s sales data, TV ratings, market context, and player demographics.
Top Trivial Pursuit Statistics in 2026
- Trivial Pursuit has sold over 100 million copies across 26 countries and 17 languages.
- The game generated $750 million in gross sales between 1983 and 1988 from the original version alone.
- Season 1 of the CW TV adaptation averaged 386,000 viewers per episode in 2024.
- The global board game market reached $15.83 billion in 2025, growing at a 10.58% annual rate.
- Adults aged 25 and older account for 49.3% of all board game revenue in the U.S.
How Many Copies of Trivial Pursuit Have Been Sold?
Lifetime sales crossed 100 million units by 2023. The game is available in 26 countries and 17 languages, with more than 100 distinct editions produced over its history. The strongest sales year was 1984, when 20 million copies moved off shelves. Between 1983 and 1985, a single manufacturer — Northern Plastics of Wisconsin — produced 30 million units to keep up with demand.
| Metric | Figure |
|---|---|
| Total copies sold worldwide | 100+ million |
| Countries sold in | 26 |
| Languages available | 17 |
| Copies sold in 1984 | 20 million |
| Gross sales by 1984 | $500+ million |
| Gross sales 1983–1988 | $750 million |
| Total editions produced | 100+ |
| Hasbro acquisition price (2008) | $80 million |
Source: The Strong National Museum of Play, Britannica, Wikipedia
Selchow & Righter sold 1.3 million copies in 1983 during the U.S. launch. The following year, that number jumped to 20 million. After moving through Coleco and Parker Brothers, the brand landed at Hasbro, which paid $80 million for full rights in 2008. The game earned a spot in the National Toy Hall of Fame in 2025 alongside Battleship and Slime.
Trivial Pursuit TV Show Ratings (2024–2026)
The CW premiered its Trivial Pursuit game show on October 3, 2024, hosted by LeVar Burton. Season 1 ran 13 episodes and averaged a 0.06 rating in the 18–49 demographic with 386,000 total viewers in live and same-day DVR. Those numbers were low by traditional broadcast standards but within range for The CW’s current programming model, where game shows run at a fraction of scripted production costs.
| Season | Premiere | Episodes | Avg. 18–49 Rating | Avg. Viewers | Status |
|---|---|---|---|---|---|
| Season 1 | Oct 3, 2024 | 13 | 0.06 | 386,000 | Completed |
| Season 2 | Jan 22, 2026 | 30 ordered | Still airing | Still airing | Currently airing |
Source: TV Series Finale, CW Press, IMDb
The CW renewed the show on May 19, 2025, more than doubling the episode order from 13 to 30. The show carries a 6.4/10 user rating on IMDb from 103 ratings. As of mid-February 2026, no renewal or cancellation has been announced for a third season.
Hasbro Financial Performance and Trivial Pursuit’s Parent Company
Trivial Pursuit sits inside Hasbro’s Consumer Products segment, which reported $2.54 billion in 2024 revenue — down 12% year over year. The company’s overall revenue was $4.13 billion, with a 17% drop tied largely to the eOne divestiture. Growth came from digital: Wizards of the Coast and Digital Gaming brought in $1.52 billion (+4%), while Digital & Licensed Gaming hit $471.7 million (+22%).
| Hasbro Metric (2024) | Figure |
|---|---|
| Total annual revenue | $4.13 billion |
| Wizards of the Coast & Digital Gaming | $1.52 billion (+4%) |
| Tabletop Gaming revenue | $1.039 billion (-3%) |
| Digital & Licensed Gaming | $471.7 million (+22%) |
| Adjusted operating profit | $839 million (+76%) |
| Operating cash flow | $847 million |
Source: Hasbro Investor Relations, Game World Observer, PocketGamer.biz
CEO Chris Cocks laid out a three-year “Playing to Win” strategy through 2027, targeting mid-single-digit revenue growth and $1 billion in gross cost savings. For 2025, Hasbro projected modest top-line growth with an adjusted operating margin of 21–22%.
How Big Is the Global Board Game Market?
The board game industry reached an estimated $15.83 billion in 2025, according to Fortune Business Insights. Analysts project that figure to hit $27.8 billion by 2030. Annual growth rates across major research firms land between 8% and 11%, with a consensus CAGR of 10.58% through 2032. North America accounts for roughly 42% of the global market, and the U.S. alone generated $2.74 billion in board game revenue in 2024. Asia-Pacific showed the fastest regional growth, expanding at 6%+ annually. If you’re interested in how these board game sales figures break down by category, the numbers tell a similar story of consistent growth.
| Board Game Market Metric | Figure |
|---|---|
| Global market size (2024) | $14.36–15.77 billion |
| Global market size (2025) | $15.83 billion |
| Projected market size (2030) | $27.8 billion |
| CAGR (2025–2032) | 10.58% |
| North America market share | 41.68% |
| U.S. board game revenue (2024) | $2.74 billion |
| Online share of U.S. purchases | 55% |
Source: Fortune Business Insights, Mordor Intelligence, Quantumrun Foresight
Estimates vary depending on methodology. Global Market Insights placed the 2024 total at $12.2 billion while Arizton pegged it at $21.07 billion. Every major analyst agrees the direction is up. Among the best-selling board games of all time, Trivial Pursuit sits at number seven — behind titles like Monopoly, Scrabble, and Clue.
Trivial Pursuit Demographics: Who Plays Board Games?
About 21.4% of Americans play a board game at least once a month, and half of all Americans say board games help them connect socially. The age profile skews younger than many assume — 47% of all board game players are between 18 and 34. But older players remain active too: roughly 65% of Baby Boomers report enjoying board games. The latest board game statistics confirm this cross-generational pattern.
| Demographic Metric | Figure |
|---|---|
| Americans playing board games monthly | 21.4% |
| Americans who say games help them socialize | 50.6% |
| Gen Z who enjoy board games | 38% |
| Baby Boomers who like board games | ~65% |
| Adults 25+ share of revenue | 49.3% |
| Average U.S. household spending per year | ~$179 |
| Board game players aged 18–34 | 47% |
| Gender split (casual gaming) | 52% male / 48% female |
Source: Coolest Gadgets, Statista, YouGov, Quantumrun Foresight
Adults aged 25 and above generate nearly half of all board game revenue, and this group tends to prefer trivia and theme-based games — the exact category Trivial Pursuit has occupied since the early 1980s. The average American household spends about $179 per year on board games. Among the many types of board games available, trivia remains one of the most accessible for mixed-age groups, with a full category of popular trivia board games now on the market.
Trivial Pursuit Key Milestones and Timeline
Chris Haney and Scott Abbott conceived the game on the back of a cigarette carton in Montreal in 1979. The first 1,100 copies were produced and sold in Canada in 1981. By 1984, the game had become a cultural event — The New York Times reported on “Trivial Pursuit parties” that year as sales hit 20 million units. The brand changed corporate hands multiple times before Hasbro took full ownership in 2008.
| Year | Milestone |
|---|---|
| 1979 | Conceived by Chris Haney and Scott Abbott in Montreal |
| 1981 | First 1,100 copies produced and sold in Canada |
| 1982 | Licensed to Selchow & Righter; 100,000 copies sold in Canada |
| 1983 | U.S. release; 1.3 million copies sold |
| 1984 | 20 million copies sold; cultural phenomenon |
| 1988 | Rights transferred to Parker Brothers |
| 1993 | Inducted into Games Hall of Fame |
| 2008 | Hasbro acquires full rights for $80 million |
| 2024 | CW TV show premieres with LeVar Burton |
| 2025 | National Toy Hall of Fame induction |
| 2026 | Season 2 airs with 30-episode order |
Source: Canadian Museum of History, The Canadian Encyclopedia, Britannica, The Toy Book
The Strong Museum’s 2025 induction recognized how the game’s reach now extends past the physical board — into TV, video game adaptations, and a Wordle-style daily online quiz run by Hasbro. Among classic board games, few have maintained this kind of multi-platform presence for over four decades.
FAQ
How many copies of Trivial Pursuit have been sold?
Over 100 million copies have been sold worldwide across 26 countries and 17 languages since the game’s commercial release in 1981.
Who owns Trivial Pursuit now?
Hasbro owns Trivial Pursuit. The company acquired full rights in 2008 for $80 million after the brand passed through Selchow & Righter, Coleco, and Parker Brothers.
Is the Trivial Pursuit TV show still on?
Yes. Season 2 premiered on The CW on January 22, 2026, with 30 episodes ordered. LeVar Burton returned as host.
How big is the global board game market?
The global board game market reached $15.83 billion in 2025 and is projected to grow to $27.8 billion by 2030, with a compound annual growth rate of 10.58%.
What percentage of Americans play board games regularly?
About 21.4% of Americans play a board game at least once a month. Players aged 18–34 make up 47% of the total board game audience.
