Scrabble Statistics 2026
More than 165 million Scrabble sets have been sold worldwide since 1948, spreading across 120 countries in 28 languages. The game now operates on three fronts at once: a physical product that still moves 1.5 million units per year, a digital app competing in a $2.2 billion word game market, and a TV game show renewed for a second season on The CW. Here is a data breakdown of where Scrabble stands in 2026.
Key Scrabble Statistics in 2026
- Over 165 million Scrabble sets have been sold worldwide since the game’s commercial debut in 1948.
- The global board game market reached $12.2 billion in 2024 and is projected to hit $20.6 billion by 2034.
- The US word game app market generated $1.74 billion in revenue in 2022, accounting for 78% of global totals.
- The CW’s Scrabble game show averaged 366,000 viewers in Season 1 and was renewed for 30 episodes.
- Roughly 53% of UK households own a Scrabble set, compared to about 33% in the United States.
How Many Scrabble Sets Have Been Sold Worldwide?
Mattel’s 2024 press briefing put cumulative sales above 165 million units. The game ships in 28 languages to 120 countries, with about 1.5 million new sets sold each year. Hasbro handles the US and Canadian markets; Mattel covers the rest of the world. Around 4,000 Scrabble clubs operate globally.
| Metric | Figure |
|---|---|
| Total sets sold worldwide | 165+ million |
| Countries where Scrabble is sold | 120 |
| Languages produced in | 28 |
| Average annual unit sales | 1.5 million |
| Scrabble clubs worldwide | ~4,000 |
Source: Mattel via Associated Press, April 2024
Scrabble Household Ownership: UK vs. US
British households own Scrabble at a rate roughly 60% higher than American ones. A 2024 survey by Opinion Matters found that 75% of UK adults aged 25–34 admitted to looking up whether a word was real during a game, and 49% had tried passing off a made-up word.
| Country | Household Ownership Rate |
|---|---|
| United Kingdom | ~53% |
| United States | ~33% |
Source: WordRaiders; Opinion Matters / Mattel, April 2024
How Big Is the Board Game Market in 2024?
The global board game market reached $12.2 billion in 2024. North America accounted for 38.83% of that revenue. Adults drove 49.3% of total board game spending, and about one in five Americans (21.4%) reported playing board games at least once a month. Projections put the market at $20.6 billion by 2034, growing at a 5.5% compound annual rate.
| Metric (2024) | Value |
|---|---|
| Global board game market size | $12.2 billion |
| North America revenue share | 38.83% |
| Adults’ share of board game revenue | 49.3% |
| Americans playing board games monthly | 21.4% |
| Projected 2034 market size | $20.6 billion |
Source: Global Market Insights; Mordor Intelligence; Quantumrun Foresight
Monopoly generated about $3 billion in 2024 as the largest single segment. Scrabble’s standalone revenue isn’t broken out publicly, but the broader playing cards and board games category was valued at $19.90 billion, with board games taking 73.4% of that total.
How Is Hasbro Performing Financially?
Hasbro reported $4.13 billion in total revenue for 2024, a 17% year-over-year decline. Strip out the eOne divestiture to Lionsgate, and the underlying drop was closer to 7%. The Consumer Products segment, where Scrabble lives, fell 12%. The one bright spot was Wizards of the Coast and Digital Gaming, which grew 4% to $1.52 billion.
| Hasbro Metric (2024) | Value |
|---|---|
| Total Hasbro revenue | $4.13 billion |
| YoY revenue change | -17% |
| Consumer Products segment | $2.54 billion (-12% YoY) |
| Wizards of the Coast & Digital Gaming | $1.52 billion (+4% YoY) |
| Monopoly GO! licensing revenue | $112 million |
Source: Hasbro Q4 2024 Earnings Release, February 2025
Hasbro’s “Playing to Win” three-year plan, announced in February 2025, aims to grow its audience from 500 million to 750 million by 2027. The strategy targets players aged 13 and up, with a heavy push toward digital partnerships.
How Much Revenue Do Word Game Apps Generate?
The digital word games app market reached $2.23 billion globally in 2022, with projections pointing toward $3.60 billion by 2027. The US alone generates 78.03% of global word game app revenue at $1.74 billion. Advertising accounts for 86.55% of that total, dwarfing in-app purchases.
| Word Game App Metric | Value |
|---|---|
| Global word game app revenue (2022) | $2.23 billion |
| Projected global revenue by 2027 | $3.60 billion |
| US share of global revenue | 78.03% ($1.74B) |
| Advertising share of revenue | 86.55% |
Source: Statista Market Insights; WordRaiders
Scrabble GO App Performance
Scrabble GO, developed by Scopely, recorded about 230,000 Android downloads in a single 30-day window as of late 2025. The app holds a 4.34 rating from over 500,000 reviews on Android. For context, competing word game apps like Wordle and Words With Friends also draw millions of daily active players, making digital word games one of the more competitive mobile categories.
| Scrabble GO Metric | Value |
|---|---|
| Android downloads (30-day) | ~230,000 |
| Android rating | 4.34 / 5 (500K+ ratings) |
Source: AppBrain, November 2025
Who Won the Scrabble Players Championship?
NASPA Games runs the Scrabble Players Championship (SPC), the biggest competitive Scrabble event in North America. Mack Meller, ranked first in North America as of September 2024, won the 2024 title in South Bend, Indiana. Nigel Peltier took the 2025 championship at Live! Casino & Hotel Maryland in Hanover.
| Tournament | Year | Location | Winner |
|---|---|---|---|
| SPC | 2024 | South Bend, IN | Mack Meller |
| SPC | 2025 | Hanover, MD | Nigel Peltier |
| SPC | 2026 | Cedar Rapids, IA | TBD |
Source: NASPA; Wikipedia
On the international side, WESPA updated its rating system in January 2025 with the RJR system, which retroactively covers tournament data back to January 2006. Competitive Scrabble remains a small but dedicated circuit, with around 4,000 clubs worldwide spanning word game and strategy game communities.
How Did the Scrabble TV Show Perform on The CW?
Scrabble returned to American television on October 3, 2024, with Raven-Symoné hosting a new game show on The CW. Season 1 averaged 366,000 total viewers with a 0.05 demo rating among adults 18–49. Those numbers are modest by broadcast standards, but they fit The CW’s current model under Nexstar ownership, which leans on low-cost unscripted programming.
| TV Metric | Value |
|---|---|
| Season 1 average viewers | 366,000 |
| Season 1 demo rating (18–49) | 0.05 |
| Season 2 episode order | 30 episodes |
| Season 2 host | Craig Ferguson |
| Season 2 premiere | January 22, 2026 |
Source: TV Series Finale
The show was renewed for 30 episodes with Craig Ferguson replacing Raven-Symoné as host. Season 2 debuted January 22, 2026.
Scrabble Together: The First Board Redesign in 75 Years
Mattel launched Scrabble Together across Europe in April 2024, the first physical change to the Scrabble board in over 75 years. The double-sided board includes a simplified, team-oriented variant on one side and the classic game on the other. The redesign targets younger and casual players without abandoning the traditional format.
Scrabble Revenue Breakdown: Physical vs. Digital vs. TV
Scrabble doesn’t publish a single unified revenue figure. What the data shows is a brand operating across three distinct channels. Physical sales move 1.5 million units annually across 120 countries. Scrabble GO competes in a word game app market worth $2.23 billion globally, with advertising driving most of the money. The TV show adds brand visibility on a broadcast network, even at relatively low viewer counts.
Hasbro’s broader Consumer Products segment, which houses Scrabble in North America, brought in $2.54 billion in 2024. Across the full board game market, Monopoly’s $3 billion in annual revenue is the clearest benchmark. Scrabble’s exact share remains undisclosed, but 165 million cumulative units and continuous presence among the best-selling board games of all time point to strong residual value.
FAQ
How many Scrabble sets have been sold worldwide?
More than 165 million Scrabble sets have been sold since 1948, according to Mattel’s 2024 press briefing. The game ships to 120 countries in 28 languages.
How much is the global word game app market worth?
The digital word game app market was valued at $2.23 billion in 2022. It is projected to reach $3.60 billion by 2027, with the US generating 78% of global revenue.
Who won the 2025 Scrabble Players Championship?
Nigel Peltier won the 2025 Scrabble Players Championship held at Live! Casino & Hotel Maryland in Hanover, MD. The 2026 event is scheduled for Cedar Rapids, Iowa.
Was the Scrabble TV show on The CW renewed?
Yes. Season 2 was ordered for 30 episodes with Craig Ferguson as host, premiering January 22, 2026. Season 1 averaged 366,000 viewers.
What percentage of UK households own Scrabble?
About 53% of UK households own a Scrabble set, compared to roughly 33% in the United States. British ownership runs about 60% higher than American.
