Clue (Cluedo) Statistics 2026
Clue — sold as Cluedo outside North America — has moved more than 150 million copies across 73 countries since Waddingtons first manufactured it in 1949. It ranks as the second best-selling board game franchise worldwide, behind only Monopoly. This article covers the numbers behind the Clue franchise in 2026: Hasbro financials, global board game market data, digital performance, and entertainment expansion.
Clue (Cluedo) Statistics: Top Numbers for 2026
- Clue has sold over 150 million copies worldwide since 1949.
- The game is available in 73 countries with 324 possible outcomes per session.
- Hasbro’s total revenue reached $4.13 billion in 2024, down 17% year-over-year.
- The global board game market is estimated between $15.83 billion and $17.22 billion in 2025.
- Sony TriStar is developing a new Clue film with Zach Cregger in talks to direct.
How Many Copies of Clue (Cluedo) Have Been Sold?
Hasbro confirmed the 150 million figure in its January 2023 press release tied to the board game’s redesign. Annual sales hold steady at approximately 3 million copies globally. Each game contains 6 suspects, 6 weapons, and 9 rooms, producing 324 unique suspect-weapon-room combinations per round.
| Metric | Figure |
|---|---|
| Total Copies Sold Worldwide | 150+ million |
| Countries Where Sold | 73 |
| Annual Copies Sold | ~3 million |
| Possible Outcomes Per Game | 324 |
| Year First Manufactured | 1949 |
| Global Board Game Ranking | 2nd (behind Monopoly) |
Source: Hasbro, Inc.; The Big Game Hunter; WhatCulture
Hasbro Revenue: Where Clue (Cluedo) Fits Financially
Hasbro doesn’t break out revenue by individual board game title, but segment data shows where Clue sits in the business. Total revenue fell 17% in 2024, though the eOne divestiture to Lionsgate accounted for most of that decline. Excluding the sale, revenue dropped 7%. By H1 2025, Hasbro raised full-year guidance to mid-single-digit growth and targeted a 22%–23% adjusted operating margin.
| Hasbro Metric (2024) | Value |
|---|---|
| Total Revenue | $4.13 billion |
| YoY Revenue Change | -17% |
| Wizards of the Coast & Digital Gaming | $1.52 billion (+4%) |
| Consumer Products | $2.54 billion (-12%) |
| Digital & Licensed Gaming | $471.7 million (+22%) |
| Adjusted Operating Profit | $839 million |
Source: Nasdaq — Hasbro Q4 2024 Earnings Release; Game World Observer
Clue falls under Hasbro’s “Franchise Brands” umbrella, alongside Monopoly, Nerf, Play-Doh, and Transformers. The company’s “Playing to Win” strategy, announced in February 2025, aims to grow its consumer base from 500 million to 750 million people by 2027.
How Big Is the Global Board Game Market in 2025?
Clue competes in a board game market that has grown steadily since 2020. Market research estimates for 2025 range from $12.8 billion to $17.36 billion, depending on whether firms include card games, miniatures, and RPGs in their count. All sources agree the market is expanding between 5% and 11% annually.
| Research Firm | 2024 Size | 2025 Estimate | CAGR |
|---|---|---|---|
| Fortune Business Insights | $14.37B | $15.83B | 10.58% |
| Mordor Intelligence | — | $17.22B | 8.30% |
| Global Market Insights | $12.2B | $12.8B | 5.5% |
| SkyQuest Technology | $15.77B | $17.36B | 10.1% |
Source: Fortune Business Insights; Mordor Intelligence; Global Market Insights; SkyQuest Technology
North America accounted for 41.68% of global board game revenue in 2024. Adults aged 25 and older made up 49.3% of total board game spending. About 21.4% of Americans play board games at least once per month, and 50.6% say board games help them socialize — a stat that helps explain why physical games like Clue continue selling alongside digital alternatives.
Clue (Cluedo) Digital Sales: Steam and Mobile Data
Marmalade Game Studio publishes the official Clue/Cluedo digital editions across iOS, Android, Steam, Nintendo Switch, PlayStation, and Xbox. The classic digital reimagining of Clue has a small but consistent audience on PC.
| Platform / Metric | Data |
|---|---|
| Steam Price (2023 Edition) | $14.99 |
| Mobile Price (iOS/Android) | $4.99 |
| Steam Review Rating | 89/100 (456 reviews) |
| Steam All-Time Peak Players | 311 (Feb 16, 2025) |
| Estimated Gross Steam Revenue (Classic) | ~$1.62 million |
| Google Play Rating | 4.72 / 5 (1,900+ ratings) |
Source: Steambase; Steam Revenue Calculator; AppBrain; Marmalade Game Studio
Cross-play between Xbox and PlayStation was enabled in 2024. A film-noir themed DLC launched in December 2025, adding cosmetics, new tokens, and a toggleable noir visual filter.
Clue (Cluedo) Film, Stage Tour, and Entertainment Deals
The franchise has been unusually active in entertainment over the past two years. Sony TriStar picked up the film/TV rights in April 2024 after the long-stalled 20th Century Studios version — which had Ryan Reynolds attached — was scrapped. Zach Cregger (Barbarian) is in talks to direct the new adaptation, with Shay Hatten (John Wick: Chapter 4) writing.
| Activity | Status |
|---|---|
| 1985 Film Box Office | $14.6 million (domestic) |
| 40th Anniversary Screening | August 2025 (3-day run, different ending each day) |
| Sony TriStar Film | In development (Cregger directing; Hatten writing) |
| Equity Stage Tour | Feb 2024 – June 2025 (20+ cities) |
| Non-Equity Stage Tour | Oct 2025 – Aug 2026 |
| Pratt Memorabilia Donation | Nov 2025 (Birmingham Archives, UK) |
Source: Variety; IndieWire; CBR; Playbill
The original 1985 film grossed $14.6 million against a $15 million budget — a commercial miss at the time — but it became a cult hit through home video. Clue: On Stage ran as an Equity tour through 20+ North American cities from February 2024 to June 2025, with a non-Equity run continuing through August 2026.
Clue (Cluedo) Historical Timeline
Anthony E. Pratt devised the game during WWII air raids in Birmingham, UK, originally designing it with 10 characters, 9 weapons, and 9 rooms. Several characters and weapons — including a bomb, a hypodermic needle, and figures named Dr. Black and Mr. Gold — were cut before publication to speed up gameplay. Pratt sold the overseas rights in 1953 for £5,000 (about £115,000 in 2024 terms), a deal that overwhelmingly benefited Waddingtons as the game grew into a global franchise.
| Year | Event |
|---|---|
| 1943 | Pratt devises Cluedo during WWII air raids |
| 1949 | First manufactured by Waddingtons (UK) and Parker Brothers (US) |
| 1953 | Pratt sells overseas rights for £5,000 |
| 1985 | Paramount releases the Clue film |
| 1994 | Hasbro acquires Waddingtons for £50 million |
| 2017 | Inducted into National Toy Hall of Fame |
| 2023 | Hasbro launches redesigned Clue with new characters |
| 2024 | Sony TriStar acquires film rights |
Source: Bell of Lost Souls; Mojo Nation; Hasbro, Inc.
Hasbro’s 2023 redesign expanded the board to 20 × 20 inches, swapped plastic pawns for sculpted metal character movers, and renamed two characters: Mrs. White became Chef White and Mr. Green became Mayor Green. The deduction game kept its core mechanic — eliminating suspect-weapon-room combinations — unchanged.
Where Does Clue (Cluedo) Stand in 2026?
The data points to a franchise that holds its ground year after year. 150 million physical copies. Digital editions on every major platform. A live stage show touring through 2026. A Sony film in active development. And a parent company projecting mid-single-digit revenue growth through 2027.
Clue isn’t the highest-profile IP in Hasbro’s portfolio — that title probably goes to Transformers or Dungeons & Dragons. But within a board game industry now worth $15–17 billion, it remains the second best-selling board game on the planet. The question isn’t whether Clue will stick around. It’s how far Hasbro can push it.
FAQ
How many copies of Clue (Cluedo) have been sold?
Clue has sold over 150 million copies worldwide since 1949, according to Hasbro. The game sells approximately 3 million copies per year across 73 countries.
Is there a new Clue movie coming out?
Sony TriStar is developing a new Clue film. Zach Cregger is in talks to direct, and Shay Hatten is writing the screenplay. No release date has been announced.
What is Clue’s ranking among board games?
Clue is the second best-selling board game franchise globally, behind Monopoly. The game has maintained this position for decades across physical and digital formats.
How much does the Clue digital version cost?
The Clue/Cluedo digital edition costs $14.99 on Steam and $4.99 on iOS and Android. It holds an 89/100 player score on Steambase from 456 reviews.
How many possible outcomes does a game of Clue have?
Each game of Clue has 324 possible outcomes, calculated from 6 suspects, 6 weapons, and 9 rooms (6 × 6 × 9 = 324).
