Prime Gaming Users (2026): Latest Member Count And Data
Amazon’s last official Prime count was over 200 million members worldwide, disclosed in April 2021. Every Prime Gaming user sits inside that pool, because the perk has never been sold on its own. In October 2025 Amazon retired the Prime Gaming name and moved the benefits into a rebuilt Amazon Luna. This post covers the 2026 numbers: how big the base is, what the perks are worth, and what changed.
Prime Gaming Users: Key 2026 Facts
The short version, each figure traceable to the sections below:
- Amazon’s last official Prime figure was over 200 million members worldwide (April 2021).
- The Prime Gaming brand was retired and folded into Amazon Luna (October 2025).
- Luna Standard, included with Prime, carries a library of more than 50 streamable games (October 2025).
- Free monthly PC games continue to download and keep; July 2026 offered 12 titles.
- The US Twitch Prime sub pays a streamer a fixed $2.25, unchanged since June 3, 2024.
Prime Gaming was never a paid product on its own. It came free with an Amazon Prime membership, so its reach and its ceiling are the same thing: the size of Prime.
How Many Prime Gaming Users Are There?
There is no clean standalone count. Amazon never metered the gaming perk separately and stopped disclosing Prime totals after 2021.
The one hard number is the ceiling. Amazon reported over 200 million Prime members worldwide in April 2021, up from 150 million in January 2020 and 100 million in early 2018.
| Amazon Prime members worldwide | Figure | Period |
|---|---|---|
| Members reported | 100 million | Early 2018 |
| Members reported | 150 million | January 2020 |
| Members reported | 200 million+ | April 2021 |
Source: Amazon (Jeff Bezos shareholder letter and prior disclosures), April 2021.
Amazon has not published a member count since. Every larger 2026 total floating around is a third-party estimate, not a company figure, so this article treats 200 million as the sourced floor and leaves the estimates out.
Prime Gaming Users in the U.S.
The United States is the largest market for the gaming perk because it holds the most Prime members. Industry estimates put the US base near 180 million in 2024, with roughly 75% of US Amazon shoppers holding a membership.
Source: Statista, 2024.
That penetration is the reason the perk reaches so many households without Amazon ever marketing it as a gaming subscription. If you shop on Amazon in the US, the odds are you already qualify.
What Prime Gaming Users Get in 2026
The benefits survived the rebrand intact and now sit inside Luna Standard, the free-with-Prime tier. The mix is a monthly batch of keepable PC games, a streamable cloud library, party games, and one Twitch sub.
| Benefit | Detail |
|---|---|
| Free monthly PC games | Download and keep; 12 titles in July 2026 |
| Luna Standard library | 50+ streamable games included with Prime |
| GameNight | 25+ local party games, phone as controller |
| Twitch channel sub | One free per month, valued at $4.99 |
| Luna Premium (optional) | Paid add-on at $9.99/month |
Source: Amazon Game Studios and aboutamazon.com, October 2025; Luna monthly update, July 2026.
The monthly PC games are yours to keep, closer to owning a game than renting one. That permanence is part of why some players still favor digital versions they own outright over streaming, where access ends the moment you stop paying.
GameNight leans on living-room, phone-as-controller play. It borrows the same social pull that keeps cooperative board games popular at a table, and that increasingly translates to online sessions too.
Luna Standard costs nothing beyond Prime, which runs $139 per year or $14.99 per month in the US. Luna Premium is the only paid layer, for a wider blockbuster catalog.
Prime Gaming Users and Twitch: Sub Value and Payouts
Every Prime member gets one free Twitch channel subscription each month, valued at $4.99. When a viewer spends it on a streamer, the payout is fixed by the subscriber’s country.
In the US the streamer receives $2.25 per Prime sub, a flat rate that replaced the older percentage split on June 3, 2024. Rates fall in lower-priced Prime markets.
| Country | Streamer payout per Prime sub |
|---|---|
| United States | $2.25 |
| United Kingdom | $1.80 |
| Singapore | $1.30 |
| Bangladesh | $0.95 |
| Turkey | $0.09 |
Source: Twitch, fixed-rate schedule effective June 3, 2024.
The free sub does not auto-renew. Members have to spend it manually each month, so a share of Prime Gaming users never redeem it at all.
Prime Gaming Becomes Amazon Luna: What Changed
For most users the October 2025 switch was cosmetic. The free games, Twitch sub, and chat perks carried over to Luna Standard with no change to how you claim them.
The deeper cut came in April 2026. Amazon stripped the storefronts and paid extras out of Luna and pushed the service toward a single Prime-included model.
| Date | Change |
|---|---|
| October 2025 | Prime Gaming brand retired; perks fold into a rebuilt Amazon Luna |
| April 10, 2026 | Luna ends game stores, individual purchases, and third-party subscriptions |
| June 10, 2026 | Games previously bought through Luna stop working; no refunds |
Source: aboutamazon.com, October 2025; Amazon customer service, April 2026.
The EA, Ubisoft, and GOG storefronts are gone, and the Ubisoft+ and Jackbox subscriptions Amazon sold through Luna were cancelled. The Bring Your Own Library feature, which let people stream games they owned elsewhere, went with them.
What remains is simpler: stream from the Prime-included library, or claim the monthly PC games and keep them. Players who want the shared-goal feel of a group session tend to look elsewhere, toward co-op titles they can play online with friends or solo-friendly picks for a quiet night.
FAQs
How many Prime Gaming users are there?
No standalone count exists. Prime Gaming was never sold separately, so its ceiling is Amazon Prime, last officially reported at over 200 million members worldwide in April 2021.
Is Prime Gaming gone? Reddit threads keep asking.
The name is retired, not the perks. Since October 2025 the free monthly PC games, Twitch sub, and chat features run through Amazon Luna’s Standard tier, included with Prime at no extra cost.
Do Prime Gaming users still keep free games, per Reddit discussions?
Yes. The monthly PC games download and keep. July 2026 offered 12 titles. Luna’s streaming library is access-only and ends if a Prime membership lapses.
How much is a Twitch Prime sub worth to a streamer?
In the US a Prime sub pays a streamer a fixed $2.25, unchanged since June 3, 2024. The rate varies by country. The sub itself is valued at $4.99 for the member.
What did Amazon Luna stop offering in 2026?
From April 10, 2026, Luna ended game stores, individual purchases, and third-party subscriptions. Games bought through Luna stopped working after June 10, 2026, with no refunds.
Sources
https://www.amazongamestudios.com/en-us/news/articles/new-amazon-luna
https://www.aboutamazon.com/news/entertainment/amazon-luna-redesign-gamenight-prime
https://blog.twitch.tv/en/2024/01/24/an-update-to-several-streamer-payout-programs/
