Asus ROG Ally User Trends And Statistics 2026
ASUS generated between $96 million and $160 million in ROG Ally revenue during Q4 2025. The premium Xbox Ally X model exceeded company expectations and is experiencing supply shortages across multiple markets. The handheld PC market reached 2.3 million units sold globally in 2025.
The ROG Xbox Ally X launched October 16, 2025 at $999, while the standard ROG Xbox Ally retails for $599. Both models feature Windows 11 with an Xbox-optimized interface.
ASUS expects quarterly revenue from the Ally line to stabilize between $130 million and $160 million moving forward. The company identified the premium tier as a core growth driver within its gaming portfolio.
Asus ROG Ally User Trends And Statistics Key Statistics
- ASUS ROG Ally generated $318.6 million in revenue during its first quarter as of August 2023, representing approximately 455,000 units sold
- The ROG Xbox Ally X launched October 16, 2025 with a retail price of $999 and experienced immediate supply shortages
- ASUS expects Q4 2025 ROG Ally revenue between $96 million and $160 million across all models
- The handheld PC market sold 2.3 million units globally in 2025, representing 32% growth from 2024’s 1.7 million units
- Steam Deck maintains market leadership with 3.7 to 4 million units shipped through 2024
Asus ROG Ally User Trends And Statistics Market Performance
The original ROG Ally launched June 13, 2023 at two price points. The Z1 model retailed for $599, while the Z1 Extreme version sold for $699.
Initial sales data from August 2023 showed the device generated $318.6 million in quarterly revenue. Based on an average selling price of $700, this translates to approximately 455,000 units sold within the first few months.
The ROG Ally X released in July 2024 at $799, featuring upgraded specifications. The device included 24GB RAM, 1TB storage, and an 80Wh battery.
ASUS reported that quarterly revenue from the Ally product line reached between 3 billion and 5 billion TWD ($96-160 million) in Q4 2025. The company projected stabilization at 4 to 5 billion TWD ($130-160 million) per quarter.
Asus ROG Ally User Trends And Statistics Product Specifications
The ROG Xbox Ally uses an AMD Ryzen Z2 A processor with 16GB RAM and 512GB storage. The device weighs 1.47 pounds and features a 60Wh battery.
The ROG Xbox Ally X operates on an AMD Ryzen Z2 AI Extreme chip with 24GB RAM and 1TB storage. This model includes an 80Wh battery and impulse triggers.
| Specification | ROG Xbox Ally | ROG Xbox Ally X |
|---|---|---|
| Price | $599 | $999 |
| Processor | AMD Ryzen Z2 A | AMD Ryzen Z2 AI Extreme |
| RAM | 16GB LPDDR5X-6400 | 24GB LPDDR5X-8000 |
| Storage | 512GB SSD | 1TB SSD |
| Battery | 60Wh | 80Wh |
| Display | 7″ 1080p 120Hz | 7″ 1080p 120Hz |
Both models feature a 7-inch IPS display with 1080p resolution and 120Hz refresh rate. The screens support AMD FreeSync Premium for variable refresh rate.
Handheld PC Market Share Analysis
The handheld PC market shipped approximately 6 million units from 2022 through 2024. Steam Deck accounts for the largest share with 3.7 to 4 million units.
Shipment data shows 1.62 million units in 2022, 2.87 million in 2023, and 1.49 million in 2024. The 2025 projection estimates 2.3 million units sold globally.
Steam Deck represented approximately 100% of 2022 shipments, 50% of 2023 shipments, and 48% of 2024 shipments. Windows-based devices including ROG Ally, Legion Go, and MSI Claw now account for over half of market share.
Asus ROG Ally User Trends And Statistics Revenue Trends
ASUS executives confirmed the ROG Xbox Ally X exceeded sales expectations during Q3 2025 earnings calls. The company cited strong demand for premium models priced above $900.
The manufacturer increased production capacity to address supply shortages. Component suppliers received orders to ramp up delivery of high-end variants.
Market research firm Omdia projects the PC gaming handheld market will reach 12.9 million units by 2028. The forecast represents a compound annual growth rate of 8.8% from current levels.
Geographic Distribution
The ROG Xbox Ally launched in over 30 markets on October 16, 2025. Initial availability included North America, Europe, and select Asian territories.
China received the Xbox Ally X at launch, with the standard model scheduled for early 2026. Markets including Brazil, India, Indonesia, and Thailand have later release dates.
Spain reported 1,000 units sold during the first week of the original ROG Ally launch in 2023. The higher-priced Z1 Extreme model accounted for over 800 of those sales.
Asus ROG Ally User Trends And Statistics Gaming Integration
Both Xbox Ally models run Windows 11 with direct boot into the Xbox full screen experience. This configuration saves approximately 2GB of memory compared to standard Windows desktop mode.
The devices support Game Pass, Xbox Cloud Gaming, and Xbox Remote Play. Users can access games from Steam, Epic Games Store, Battle.net, and other PC platforms.
Microsoft offers a three-month Xbox Game Pass subscription with each unit. The service provides access to over 400 games across PC and Xbox libraries.
Asus ROG Ally User Trends And Statistics Competition Analysis
Valve’s Steam Deck maintains market leadership in the handheld PC segment. The device sold approximately 1.6 million units in its launch year of 2022.
Lenovo released the Legion Go in 2023, competing in the Windows handheld space. MSI entered the market with the Claw handheld in 2024.
The Nintendo Switch sold 150 million units over its seven-year lifecycle. This represents a significantly larger market than PC gaming handhelds, which occupy a specialized niche.
FAQ
How many ROG Ally units has ASUS sold?
ASUS sold approximately 455,000 ROG Ally units by August 2023, generating $318.6 million in quarterly revenue. The company expects Q4 2025 revenue between $96 million and $160 million across all Ally models.
What is the price difference between ROG Ally models?
The ROG Xbox Ally retails for $599, while the ROG Xbox Ally X costs $999. The original ROG Ally Z1 Extreme launched at $699 and the ROG Ally X at $799 in July 2024.
Which processor powers the ROG Xbox Ally X?
The ROG Xbox Ally X uses the AMD Ryzen Z2 AI Extreme processor with 24GB LPDDR5X-8000 RAM and 1TB storage. The standard Xbox Ally features the AMD Ryzen Z2 A processor with 16GB RAM.
How does ROG Ally compare to Steam Deck in sales?
Steam Deck leads the handheld PC market with 3.7 to 4 million units shipped through 2024. ROG Ally sold approximately 455,000 units in its first quarter and maintains the second position in the Windows handheld segment.
What is the battery life of ROG Ally models?
The ROG Xbox Ally features a 60Wh battery providing 2 to 5 hours of gameplay. The ROG Xbox Ally X includes an 80Wh battery offering 2.5 to 8 hours depending on game settings and performance mode.
